I’m Gemma. I’m 36 and I live in south west London with my boyfriend, O, and our bonkers cat, Marlene.
I am a freelance copywriter and journalist. I create content for small businesses and large brands, specialising in branded content. I also write for magazines, newspapers and blogs on a variety of subjects including events, food and fashion. When I’m not writing, I spend a lot of time daydreaming about what I’m going to wear next. That, or eating.
I love clothes, shoes and accessories but I am, by no means, a fashionista. That’s why I’m here. I wanted to create a space filled with inspiring yet accessible looks and finds; a space where personal style is used as a creative outlet. I’ll also write about food, travel and what’s going on in London town. Because those are the things I heart.

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