Hello. I’m Gemma, a Content Designer living in Surrey. I created Joie as I wanted a nice place to spend my lunchtime. A place that energised and inspired but, importantly, didn’t make me want to spend money on things I don’t need, particularly clothes. Here, I’ll explore the idea of buying better, interview people whose style goes beyond fashion trends, as well as share some of my musings on beauty, food and art.

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